Privacy Policy
Last Updated: 28th May 2026


1. Introduction
Welcome to the privacy policy for Alex Gell Photography. I respect your privacy and am committed to protecting your personal data. This privacy policy will inform you about how I look after your personal data when you visit alexgell.co.uk (regardless of where you visit it from) and tell you about your privacy rights and how the law protects you.
For the purposes of the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, the data controller is Alexander Gell, trading as Alex Gell Photography.


2. The Data I Collect About You
Personal data means any information about an individual from which that person can be identified. I may collect, use, store, and transfer different kinds of personal data about you, which I have grouped together as follows:

  • Identity Data: Includes first name, last name, or title.

  • Contact Data: Includes email address, telephone numbers, and billing/delivery addresses.

  • Technical Data: Includes internet protocol (IP) address, browser type and version, time zone setting and location, and other technology on the devices you use to access this website.

  • Usage Data: Includes information about how you use my website and services.

3. How Your Personal Data is Collected
I use different methods to collect data from and about you, including:

  • Direct interactions: You may give me your Identity and Contact Data by filling in forms on the website or by corresponding with me by post, phone, email, or otherwise. This includes personal data you provide when you inquire about my photography services or request a quote.

  • Automated technologies or interactions: As you interact with my website, I may automatically collect Technical Data about your equipment, browsing actions, and patterns. This is collected using cookies and similar technologies (hosted via Squarespace). Please see my Cookie Policy for further details.

4. How I Use Your Personal Data
I will only use your personal data when the law allows me to. Most commonly, I will use your personal data in the following circumstances:

  • Performance of Contract: Where I need to perform the contract we are about to enter into or have entered into (e.g., providing you with a photography quote or delivering your final images).

  • Legitimate Interests: Where it is necessary for my legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests (e.g., keeping my website updated and relevant, studying how clients use my services).

  • Consent: Generally, I do not rely on consent as a legal basis for processing your personal data other than in relation to sending third-party direct marketing communications to you via email. You have the right to withdraw consent to marketing at any time.

5. Disclosures of Your Personal Data
I do not sell your personal data. I may share your data with the following third parties for the purposes set out above:

  • Service Providers: Acting as processors who provide IT and system administration services (such as Squarespace, which hosts this website, and standard cloud storage providers used for delivering client galleries).

  • Professional Advisers: Including lawyers, bankers, auditors, and insurers who provide consultancy, banking, legal, insurance, and accounting services.

  • HM Revenue & Customs: Regulators and other authorities based in the United Kingdom who require reporting of processing activities in certain circumstances.

6. Data Security
I have put in place appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorised way, altered, or disclosed. I limit access to your personal data to those agents, contractors, and other third parties who have a business need to know.


7. Data Retention
I will only retain your personal data for as long as reasonably necessary to fulfill the purposes I collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting, or reporting requirements. By law, I have to keep basic information about my clients (including Contact, Identity, Financial, and Transaction Data) for six years after they cease being clients for tax purposes.


8. Your Legal Rights
Under certain circumstances, you have rights under data protection laws in relation to your personal data, including the right to:

  • Request access to your personal data.

  • Request correction of your personal data.

  • Request erasure of your personal data.

  • Object to processing of your personal data.

  • Request restriction of processing your personal data.

  • Request transfer of your personal data.

  • Right to withdraw consent.

If you wish to exercise any of the rights set out above, please contact me using the details below.


9. Contact Details
If you have any questions about this privacy policy or my privacy practices, please contact me:
Full name of legal entity: Alexander Gell trading as Alex Gell Photography
Email address: studio@alexgell.co.uk


You have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). I would, however, appreciate the chance to deal with your concerns before you approach the ICO, so please contact me in the first instance.